This is far more effective than simply hoping they'll remember your booth. In fact, people keep promotional products for an average of 8 months! In the long-term, customers will keep using these items and think fondly on the company who gave it to them. In the short-term, they give customers something to use, and anyone who sees your brand on their products is likely to ask about your company. Such products offer great short-term and long-term visibility and engagement ROI. And branded t-shirts gives them something comfortable to wear long after the show is over. Things like branded notebooks and pens are practical trade show items that customers can instantly use. Which is why your trade show booth needs to have some fun products to give away. Speaking of connections, make sure that the uniforms match your banners and other table displays to create a synchronised look that attracts the eye.Īt the end of the day, everyone loves to get free stuff. However you do it, such a look ensures that people can identify your company employees right away.Īnd this is at the core of brand visibility: ensuring people make an instant connection between your colours, logos, slogans, and your brand. The "uniform" may be as simple as everyone wearing a branded polo and the same kind of pants.
And this is one of the biggest trade show tips I can offer: at a trade show, it's important for all of your employees to have a uniform look. When they are enjoying, say chocolates? or a coffee? (Trade show tip: Get a nespresso pod machine happening) Not only potential clients gravitate towards your caffeinated offering but they will feel more like talking to a stranger and hearing your sales pitch than people who are hangry! Uniforms On PointĮmployees sometimes chafe at wearing a uniform. Not only does food lure people in, but it helps put them at ease. If someone's getting hungry, they are much likelier to come to a booth that has some tasty treats. If you want visitors to come to your booth, then you should offer something they want!įor example, snacks and drinks are always a big hit. The math on attracting visitors is simpler than you might think.
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